Rosedeer Strategies Inc. is a communications and public affairs practice established in 2003 by Mike McDonald. The Rosedeer name reaches back a century to the Drumheller Valley and the Rose-Deer coal mine. The Rose-Deer mine opened in 1912 and operated for about 20 years in Wayne, near Drumheller.
Mike’s grandfather, Mac McDonald, bought the mine and, while the family moved west to BC, the Rosedeer name remained long after the mine closed as Mac’s operating company. Mike’s decision to launch his company as “Rosedeer” is a tribute to his grandparents decision to “go west” from Eastern Canada and forge a new life in often unforgiving times.
Wayne, Alberta circa 1930s